| Pharmaceutical Formulations - Generics | Wide range of generic drugs including anti-diabetics, anti-infectives, anti-hypertensives, and topicals. | Strong registrations (697 products), exclusive patents, trusted supplier to governments, and scalable manufacturing capacity. | B2B clients like hospitals, government agencies, and B2C retail pharmacies. | Branded generics and niche formulations under Fredun Gx. | 336 | 74 | Sales through government tenders, institutional contracts, and retail pharmacy distribution. | Tender-based pricing and market-competitive trade generics pricing. | New product introductions, government contracts like TNMSC, and expansion in MENA export markets. | Fredun Gx |
| Pet Healthcare | Pet nutraceuticals, dietary supplements, grooming services, and veterinary diagnostics. | Exclusive product formulations with patented MCHC, first mover in pet diagnostics, growing customer base. | B2C pet owners and veterinary healthcare providers. | Nutraceutical supplements and diagnostics services. | 55 | 12 | Product sales, service fees from grooming and diagnostics. | Direct sales and service charges in urban centers. | Acquisition of grooming services, launch of diagnostic center, and new large animal products. | Freossi |
| Nutraceuticals and Cosmeceuticals | Dietary supplements, skin care, hair care, and personal care products. | Clinically driven formulations and exclusive licensing of unique ingredients like emu oil. | B2C mass market and ethical marketing through doctors. | Premium herbal and functional skin care products. | 40 | 9 | Retail sales, ethical promotions, and e-commerce channels. | Retail pricing with expanding distribution footprint. | Growing health consciousness, new SKUs, and retail channel expansion. | Fredun Nutrition, Bird N Beauty |
| Mobility and Wellness Products | Orthopedic supports, balms, rehabilitation aids for pain management. | Unique product formulations and expanding SKU portfolio with growing brand acceptance. | B2C consumers and healthcare providers. | Specialized mobility supports and balms. | 25 | 5 | Retail and institutional sales through health and wellness channels. | Retail pricing and volume supply contracts. | Introduction of balms and braces, partnerships with physios and trainers. | Chuu Balm, BraceOn |
