| Retail and SME Loan Aggregation | Loan matching and facilitation for personal, home, business, and working capital loans | Unique hybrid platform model, extensive agent network, strong lender partnerships over 100+ | B2C focus serving retail borrowers and small to medium enterprises | Agent channel with pre-qualified customer leads results in higher conversion and margin | 223 | 100 | Commission-based revenue earned on each successful loan disbursement by lending partners | Transactional commissions per loan; no subscription or recurring fees | Hybrid acquisition model combining agent channel with digital marketing; expanding lender partnerships | Finance Buddha |