| Event Management and MICE Services | Planning and execution of meetings, conferences, product launches, award ceremonies, trainings, and incentive travel programs. | Integrated service model combining event management with travel coordination through subsidiary, experienced leadership, and sector diversity. | Primarily B2B serving banking, insurance, FMCG, and institutional sectors. | Corporate events and brand activations which require specialized planning and execution. | 100 | 100 | Project-based fees from corporate clients for event management and related services. | Customized pricing per event/project with potential repeat engagements. | Increased corporate spending on experiential marketing, digital transition in event formats, and expanding client sectors. | |