| Decorative Wall Panels | Eco-friendly decorative wall panels with multiple finishes and designs. | Strong brand equity, design innovation, and exclusive contract manufacturing partnerships. | B2B distributors, architects, interior designers, and direct B2C consumers. | Premium designer panels and exclusive collections. | 188 | 66 | Sales through distributors and retail channels. | Direct sales with tiered pricing across various product ranges. | Home décor trends, urbanization, and preference for sustainable interiors. | Euro Pratik, Gloirio |
| Decorative Laminates | Designer laminates for walls and furniture applications. | Diverse product offering and strong supplier collaborations across geographies. | Furniture manufacturers, interior decorators, retail clients (B2B and B2C). | High-end designer laminates with unique finishes and durability. | 76 | 27 | Sales through distribution networks and direct client orders. | Wholesale and retail direct sales. | Growing furniture and interior décor markets driving demand for laminates. | Sapphire, Acroglass, Aster, Corriano, Icore, Docore, Mirage |
| Other Decorative Products | Complementary decorative surface products enhancing interiors and exteriors. | Product portfolio breadth strengthens customer value proposition and cross-selling opportunities. | Builders, contractors, interior designers, end consumers. | Custom and premium product variants. | 20 | 7 | Sales via distributor and specialty retailers. | Direct and distributor-based sales. | Trend towards integrated interior decoration and design customization. | Profiles, mouldings, translucent panels, interior films, exterior claddings |
