What we do Eureka Forbes Ltd is a leading Indian company offering health, hygiene, and safety products including water purifiers, vacuum cleaners, air purifiers, and digital security solutions. |
Founded in 2,008 |
Market share Dominant player in Indian health and hygiene solutions with strong brands like Aquaguard and Eureka Forbes. |
Problem solved Provides solutions for safe drinking water, improved air quality, convenience cleaning, and digital safety for households and institutions. |
Top clients or who we serve Serves B2C and B2B customers across urban and institutional segments with retail, e-commerce, and direct channels. |
Key management Mr. Pratik Pota - Managing Director & CEO with extensive leadership experience. |
Our journey and innovations Incorporated in 2008; merged multiple entities including Forbes Enviro Solutions; launched innovative products like PRO 1000 air purifiers and robotic vacuum cleaners. |
Where we operate Primarily India with minimal international presence in Dubai through subsidiaries. |
Top products or what we offer Water purifiers, vacuum cleaners (including robotic models), air purifiers, water softeners, and related services. |
Top brands Aquaguard (market leader in water purifiers), Forbes (vacuum cleaners), Forbes Robotics (robotic vacuum cleaners), Forbes Smart Clean Auto Bin, PRO 1000 air purifiers. |
Raw materials needed - |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue is a mix of product sales and recurring service contracts with growing service contribution. |
Our industry position Market leader in water purifiers and vacuum cleaners with expanding presence in air purifiers and hygiene tech products. |
Financial highlights FY25 revenue approx. Rs. 2436 Cr, PAT Rs. 164 Cr, growing 11.5% year-on-year; EBITDA margin improving steadily. |
Geographical revenue split ~100% revenue from India with negligible international sales. |
Order book - |
Whats driving growth Growth driven by robotic vacuum cleaners, air purifiers (3x growth), water purifier premiumization, and expanded service bookings. |
Our future plans Focus on innovation in smart appliances, premium products, omni-channel expansion, and service transformation. |
Our green promise Committed to sustainable practices and responsible business conduct as per Business Responsibility and Sustainability Report. |
Our people and values Strong employee base with inclusive culture, focus on ownership, agility, collaboration, and accountability. |
Key challenges ahead Managing channel inventory, competitive pressures, and adapting to evolving consumer demands. |
Interesting facts First Indian company to launch robotic vacuum cleaners and advanced water purifiers with nanopore long-life filters. |
Risks and strategy Risks from macroeconomic slowdown and inventory; mitigated by diversified portfolio and service transformation. |
