| Agri Machinery | Manufacture and sale of agricultural tractors, engines, implements, and related spare parts. | Strong dealer network, technology partnership with Kubota, brand recognition, and after-sales service. | Primarily B2C farmers and agricultural enterprises; export customers in multiple countries. | High horsepower tractors and specialized implements. | 8504 | 83 | Direct sales through dealer network; after-sales service and parts sales; financing via captive finance arm. | Fixed pricing with seasonal promotions and financing options. | Rising farm mechanization, technology upgrades, product innovation, expanding export demand. | Farmtrac, Powertrac, Kubota (export) |
| Construction Equipments | Manufacture and distribution of backhoe loaders, cranes, mini excavators, compactors. | Exclusive Doosan distributorship, indigenous product design, strong service network. | Construction companies, infrastructure developers, rental firms (B2B primarily). | Specialized cranes and backhoe loaders. | 1730 | 17 | Sales through distributors, after-sales support, and service contracts. | Direct sales and service contracts. | Infrastructure development, industrial activity, exclusive distributorship agreement with Doosan. | Escorts Backhoe Loaders, Doosan Excavators and Loaders, Pick-n-Carry Cranes |
