| Retail - Multi Brand Outlets (MBO) and Exclusive Brand Outlets (EBO) | Consumer electronics, large/small appliances, mobiles, IT products, home automation and lifestyle retail stores. | Strong regional brand presence, exclusive partnerships, deep supply chain integration, and differentiated customer experience. | B2C primarily; consumers seeking durable electronics, smartphones, and lifestyle products across urban clusters. | Exclusive brand outlets and specialized smart home solutions have higher margins. | 6898 | 99 | Sales from retail stores, consultative selling, live product demos, and in-store experiential events targeting individual consumers. | Direct sales with frequent promotional campaigns, financing schemes, and competitive pricing strategies. | Store expansion, product diversification, rising consumer electronics demand, and experiential retail strategy. | Bajaj Electronics, Electronics Mart, Kitchen Stories, Easy Kitchens, Audio & Beyond |
| Wholesale | Bulk sales of consumer electronics and appliances to retailers and institutional buyers. | Established supplier relationships, scale advantages, and reliable logistics. | B2B primarily; small retailers and distributors in targeted regions. | | 70 | 1 | Revenue through wholesale contracts and bulk order sales. | Contractual sales and volume-based pricing. | Expanding distribution network and supply chain efficiencies. | |
| E-commerce | Online sales of consumer electronics via partnerships with Amazon, Paytm, and own digital platforms. | Integration with leading e-commerce platforms and expanding product assortment for customers. | B2C primarily; online shoppers seeking convenience and broad product selection. | | 70 | 1 | Direct online sales and commissions from digital sales platforms. | Transactional direct sales with occasional promotional pricing. | Rising internet penetration, growing trust in online retail, and increasing digital adoption post-pandemic. | |
