| Financial Services Holding | Stock broking, portfolio management, securities trading, research, and advisory services via subsidiaries. | Strong market expertise in small/mid-cap stocks, SEBI registrations, and integrated services through subsidiaries. | Retail and institutional investors seeking small and mid-cap investment opportunities (B2C and B2B). | Portfolio management and advisory services yield higher margins compared to brokerage commissions. | 362 | 100 | Commissions from trading, portfolio management fees, advisory charges, and proprietary trading gains. | Transaction-based commissions, portfolio management fees, and service subscription models. | Fintech initiatives, increased retail participation in markets, expansion in advisory and portfolio services. | Elixir Equities Pvt. Ltd. |