| Hosiery and Apparel | Manufacture and sale of knitted innerwear, casual wear, thermal wear, athleisure, rainwear and outerwear products. | Strong brand equity, extensive pan-India distribution network, integrated manufacturing value chain, digital supply chain management, and long-term customer relationships. | B2C focus; consumers across India and select international markets; presence in modern trade and online platforms. | Premium innerwear brands like Force NXT and exclusive designer collections command higher margins. | 1710 | 100 | Revenues mainly from direct sales through multi-brand outlets, exclusive brand outlets, modern retail, e-commerce, and exports. | Competitive pricing with economy to premium tiers; pricing aligned with product categories and brand positioning. | Innovation in premium product lines, brand marketing with celebrity endorsements, expanded distribution including digital channels. | Dollar Man, Dollar Woman, Dollar Junior, Dollar Always Thermal, Dollar Protect, Force NXT, Pepe Jeans London Innerwear |
