What we do Diana Tea Company Ltd is a tea cultivation and manufacturing company operating primarily in West Bengal, producing CTC tea from its estates. |
Founded in 2,011 |
Market share A significant player in Indian tea production with combined garden capacity of 5000 tonnes, catering mainly to domestic and some export markets. |
Problem solved Provides high-quality tea, addressing demand in domestic and export markets despite challenges like pest attacks and unregulated imports. |
Top clients or who we serve Serves bulk tea buyers, wholesalers, retailers, and distributors within the B2B segment in the tea industry. |
Key management Sandeep Singhania (Managing Director), Sarita Singhania (Whole-Time Director & CFO), Devang Singhania (Whole-Time Director). |
Our journey and innovations Started in 2011, inherited estates enhanced in capacity and quality, added Ambari estate factory, overcame drought and pest challenges. |
Where we operate Tea estates located in Jalpaiguri and Dooars region of West Bengal, India, with domestic and export market reach. |
Top products or what we offer Manufactures and sells CTC tea from Diana, Baintgoorie, and Ambari Tea Estates. |
Top brands Diana Tea, Baintgoorie Tea, Ambari Tea—well-regarded regional tea brands with significant production capacity. |
Raw materials needed Tea leaves from own estates and some bought leaf from small growers. |
Raw materials supplier Own gardens primarily; also procures leaf from local small tea growers. |
Recurring vs cyclical contribution Revenue mainly cyclical, dependent on tea crop yields and market demand fluctuations. |
Our industry position Established player in Indian tea with sizeable production and processing facilities among organized tea estates. |
Financial highlights FY 2024-25 Revenue: Rs. 70.82 Cr; Net Loss: Rs. 4.58 Cr due to crop loss and market price pressures. |
Geographical revenue split Predominantly domestic sales from West Bengal estates; some export contribution not separately disclosed. |
Order book - |
Whats driving growth Recovery in tea crop production, export demand, and quality improvements amid market challenges. |
Our future plans Focus on improving crop yield, quality, and efficient processing to stabilize profitability and market position. |
Our green promise Not detailed in disclosures; likely to follow sustainable agricultural practices inherent to tea cultivation. |
Our people and values Large workforce engaged at estates; emphasis on good industrial relations and employee welfare. |
Key challenges ahead Pest and fungal disease management, price competition due to imports, and rising production costs. |
Interesting facts Increased production capacity from 2.5 lakh kg to 10 lakh kg per annum after 1976 acquisition; owns three estates. |
Risks and strategy Crop vulnerability to pests and climate, market import pressures; strategies include quality focus and operational efficiencies. |
