What we do Prataap Snacks Ltd is a leading Indian snacks food company offering a wide variety of savory and sweet snacks across pan-India through extensive manufacturing and distribution. |
Founded in 2,009 |
Market share Market leader in extruded snacks and rings; top 5 in western savory snacks in India with 15 manufacturing units nationwide. |
Problem solved Provides affordable, tasty snack options catering to diverse Indian consumer tastes with widespread availability in urban and rural markets. |
Top clients or who we serve Serves B2C market via independent grocers, retail stores, supermarkets, and modern trade across India and emerging export markets. |
Key management Arvind Mehta, Chairman and Executive Director; Amit Kumat, Managing Director and CEO; Apoorva Kumat, Executive Director (Operations). |
Our journey and innovations Founded in 2009, expanded from potato chips to extruded snacks, acquired Avadh Snacks, expanded manufacturing, and launched sweet snacks category. |
Where we operate Operations primarily in India with emerging presence in Middle East, Southeast Asia, and Canada exports. |
Top products or what we offer Flagship products include extruded snacks like Rings, Kurves; potato chips; namkeen; and sweet snacks under Rich Feast brand. |
Top brands Yellow Diamond (extruded snacks & namkeen), Rich Feast (sweet snacks), Avadh Snacks (regional savory snacks) consolidated under Prataap Snacks. |
Raw materials needed Key raw materials include palm oil, potatoes, laminates, and pellets for snack production. |
Raw materials supplier Supplied by various regional vendors; company manages procurement strategically to optimize costs. |
Recurring vs cyclical contribution Revenues primarily recurring from steady snack consumption, though sensitive to inflationary pressures and input cost fluctuations. |
Our industry position Strong competitive standing as market leader in extruded snacks with diversified product portfolio and growing footprint. |
Financial highlights FY24 revenue ₹1,617 crore; highest EBITDA ₹141 crore; net profit ₹53 crore with operational efficiencies boosting margins. |
Geographical revenue split ~99.9% revenue from India and nominal exports outside India. |
Order book - |
Whats driving growth Growth driven by expanded distribution, product diversification, emerging channels like quick commerce, modern trade, and exports. |
Our future plans Investing ₹425 crore in new Indore facility, increasing capacity and automation, consolidating plants for operational efficiency. |
Our green promise Adopts solar power, optimizes logistics and manufacturing to reduce energy consumption and costs. |
Our people and values Focuses on retaining skilled workforce with meritocratic culture and employee benefit plans like Employee Stock Appreciation Rights. |
Key challenges ahead Volatility in raw material costs, intense competition from smaller players, and inflation impacting consumer demand. |
Interesting facts Company evolved from a single product to 150+ SKUs with a pan-India footprint and was backed by Sequoia Capital before recent stake sale. |
Risks and strategy Risk mitigation through distribution expansion, product innovation, cost optimization, and channel diversification strategies. |
