| Contraceptives and Lubricants | Manufacture and export of male condoms, female condoms, and lubricant jelly. | Global certifications, long-term contracts, technological manufacturing edge, expanding distribution. | B2B to governments, NGOs, health institutions; B2C via retail FMCG distribution. | Branded FMCG products and specialized female condoms. | 159 | 87 | Sales through international tenders, global institutions, and domestic retail channels. | Contract-based sales for exports; retail pricing for FMCG products. | Global health programs, WHO/UNFPA certifications, increasing domestic FMCG acceptance. | Cupid Male Condoms, Cupid Angel Female Condoms, Cupid Lubricant Jelly |
| In Vitro Diagnostics (IVD) | Manufacture and sale of rapid diagnostic test kits for sexual health and related diseases. | Quality certifications enable regulated market access, increasing scalability. | B2B (hospitals, government) and B2C (retail consumers). | Innovative IVD kits with certifications. | 3 | 2 | Sales through government tenders, hospitals, and retail chemists. | Tender and institutional sales, plus retail pricing. | Certifications (ISO, CE), rising demand for rapid diagnostics, government tenders. | CupiSURE Pregnancy Test, Syphilis, HIV, Hepatitis B Kits |
| FMCG Personal Care | Manufacture and sale of personal care and wellness FMCG products in India and GCC. | Strong distribution network, growing retail presence, and strategic regional expansion. | B2C urban and semi-urban consumers. | Branded deodorants and perfumes. | 22 | 11 | Retail sales through distributors, e-commerce, and modern trade. | Retail sales with growing distribution footprint. | Rapid expansion of retail outlets, new product launches, strategic investments in retail chains. | Cupid Deodorants, Perfumes, Face Wash, Hair Oil, Menstrual Cups |
