| Outdoor Vehicle Advertising | Advertising space on commercial vehicles, buses, auto hoods, and billboards. | Exclusive cab partnerships and early integration with top cab aggregators. | Corporate clients and media buyers (B2B). | Exclusive cab advertising contracts and in-house production services. | 90 | 65 | Revenue through advertising contracts and service agreements. | Fixed contracts and volume-based pricing. | Expansion of vehicle-based ads, partnerships with leading cab operators, urban mobility growth. | Uber cabs, Mega and Meru cabs ads, Smart Bike ads |
| EV Charging Station Advertising | Advertising space at EV charging and battery swapping stations. | First mover advantage in integrating advertising with EV infrastructure, partnerships with key EV operators. | EV industry players, corporate brands targeting eco-conscious consumers (B2B). | Exclusive rights at EV charging stations and strategic placement. | 49 | 35 | Contracted advertising rights and revenue share arrangements. | Long-term contract agreements and strategic partnerships. | Growth of EV adoption, government incentives, and increasing EV infrastructure. | EV charging and battery swapping station ads |
