| Electric Consumer Durables | Manufactures and sells fans, residential/agriculture pumps, water heaters, air coolers, mixer grinders, small domestic appliances, and kitchen appliances. | Strong brand equity, wide distribution network, innovation-driven products, and acquisitions like Butterfly strengthening portfolio. | Primarily B2C consumers across urban and rural India; also B2B segments in agriculture and institutional markets. | Premium fans with BLDC motors, solar pumps, and kitchen appliances. | 6010 | 76 | Revenue through direct sales, retail, e-commerce, and institutional sales. | Competitive pricing with premium and value offerings; mix of one-time sales and channel incentives. | Rising rural demand, energy efficiency trends, government subsidies (solar pumps), increasing urbanization and appliance premiumization. | Crompton Fans, Crompton Pumps, Crompton Water Heaters, Crompton Air Coolers, Crompton Mixer Grinders |
| Lighting Products | LED lighting solutions for residential, commercial, street, and industrial applications; includes B2C and B2B segments. | Technological innovations in IoT lighting, strong project execution capabilities and established channel partners. | B2B clients including municipalities and commercial establishments; B2C retail customers. | Decorative and premium LED consumer lighting, B2B sustainable lighting projects. | 1020 | 13 | Sales through distributors, direct contracts, and government tender projects. | Direct sales, project-based contracts, and repeat orders. | Growth in energy-efficient lighting adoption, government energy-saving mandates, urban infrastructure development. | Crompton LED Lamps, Crompton Industrial, Street & Flood Lights, Consumer Decorative Lighting |
| Butterfly | Manufacture and sale of kitchen appliances and cookware including pressure cookers, gas stoves, and small kitchen appliances. | Strong regional brand with growing national presence supported by marketing and distribution strength. | B2C customers mainly in South India expanding pan India. | Premium kitchen appliance ranges like cookers and gas stoves. | 833 | 11 | Sales through modern trade, general retail, and e-commerce focused on kitchen appliances. | Retail pricing with strong distribution and marketing campaigns. | Brand recognition, expanding product portfolio, premiumization, and increased retail penetration. | Butterfly Cookers, Butterfly Gas Stoves, Butterfly Kitchen Appliances |
