What we do Creative Eye Ltd produces diverse television content including serials and sports programming for Doordarshan and major satellite channels, also handling content marketing and advertising sales. |
Founded in 1,986 |
Market share Recognized media house with significant presence in Indian TV serial and sponsorship programming. |
Problem solved Provides quality, diverse entertainment content meeting evolving audience preferences across genres and platforms. |
Top clients or who we serve B2B with broadcasters like Doordarshan, Sony, Zee TV; advertisers including Hindustan Lever, Colgate, Dabur. |
Key management Zuby Kochhar (Chairman and Executive Director), Ashutosh Dheeraj Kumar Kochhar (Whole Time Executive Director). |
Our journey and innovations Since 1986, pioneered mythological mega serials (e.g., Om Namah Shivay), expanded from Doordarshan to satellite channels, and launched digital content initiatives. |
Where we operate Primarily India with content broadcast nationally and to diaspora overseas. |
Top products or what we offer TV serials (mythological, family drama), sports programming, ad commercials, and digital content creation. |
Top brands Om Namah Shivay, Shree Ganesh, Jai Santoshi Maa, Ishq Subhan Allah, Deewane Anjaane. |
Raw materials needed - |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue largely project-based with cyclical programming cycles. |
Our industry position Established mid-sized production house with legacy content library and reputable client base. |
Financial highlights FY25 revenue Rs 2.61 Cr; Net loss Rs 0.72 Cr; operating profit positive; improved from previous losses. |
Geographical revenue split - |
Order book - |
Whats driving growth Shift to satellite and digital platforms, expanding genres, strong content IP and marketing efforts. |
Our future plans Focus on digital content space, talent acquisition, new program development, and infrastructure enhancement. |
Our green promise - |
Our people and values Talented, experienced creative teams valuing innovation, quality and ethical work environment. |
Key challenges ahead Content competition, monetization pressures, shifting viewer habits, and financial turnaround. |
Interesting facts Produced approx. 8500 hours content with 4000 hours of owned IP; partnered with film stalwarts. |
Risks and strategy Industry uncertainties addressed via diversified content, quality focus, and digital transition strategy. |
