What we do Crayons Advertising Ltd is a full-service advertising and events management company operating across major Indian cities, offering branding, media buying, and design services with in-house creative capabilities. |
Founded in 1,986 |
Market share Established player with expanded reach in Delhi, Mumbai, Chandigarh, Chennai, Kolkata, and Lucknow; growing public presence post-2023 listing. |
Problem solved Enables brands to achieve marketing objectives via tailored media buying, event management, and creative branding solutions, enhancing client visibility and engagement. |
Top clients or who we serve Serves corporate clients across various sectors seeking commercial, cultural, and brand promotion events; operates primarily in B2B advertising services. |
Key management Kunal Lalani (Chairman and Managing Director) leads with decades of industry experience, supported by a diverse board of executive and independent directors. |
Our journey and innovations Founded in 1986; converted from private to public in 2022; launched ESOP scheme in 2025; continuously expanding event management and media buying capabilities. |
Where we operate India-focused with operations in Delhi, Mumbai, Chandigarh, Chennai, Kolkata, and Lucknow. |
Top products or what we offer Comprehensive event management, creative branding, media buying, print and digital advertising design and publicity materials production. |
Top brands No individual brand products; known for integrated advertising solution services and event management expertise. |
Raw materials needed - |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue mainly project-based and cyclical with event-driven income and media buying commissions. |
Our industry position Recognized mid-sized player with growing market presence post-public listing and diversified regional operations. |
Financial highlights FY 2024-25 consolidated revenue ₹234 crore, net profit ₹10.94 crore; EBITDA margin declined to approx. 3.4%, reflecting competitive pressures. |
Geographical revenue split Primarily domestic Indian market across key metropolitan and regional centres. |
Order book - |
Whats driving growth Expansion in event management scale, media buying expertise, digital branding services, and market listing raising capital for growth. |
Our future plans Focus on growth via ESOP implementation, expanded events segments, and enhancing digital branding and media buying services. |
Our green promise - |
Our people and values Emphasizes employee skills development, multi-tasking capability, team spirit, and retention through continuous HR initiatives. |
Key challenges ahead Profitability pressure due to competitive market; need to innovate service offerings and manage operational costs effectively. |
Interesting facts Publicly listed since 2023; ESOP scheme launched to incentivize employees; comprehensive services spanning all major Indian metros. |
Risks and strategy Market cyclicality and competitive intensity addressed through diversified service offerings and focus on long-term client relations. |
