What we do Cravatex Ltd is an Indian holding company specializing in sports goods, fitness equipment, casual wear, and beauty therapy services, representing several international brands. |
Founded in 1,951 |
Market share Noted as a leading ISO-certified fitness equipment company with robust distribution across India and international markets. |
Problem solved Provides quality fitness, sports gear, and apparel catering to rising health-conscious consumers and urban fashion trends. |
Top clients or who we serve B2B and B2C customers including gyms, retail outlets, and consumers in India and internationally, serving brands like Fila, Nassau, and Dunlop. |
Key management Rajesh Batra, Managing Director with re-appointment until 2028; other independent directors bring governance expertise. |
Our journey and innovations Pioneered personal fitness equipment imports in India since 1996, expanded into textiles, garment exports, and beauty therapy services. |
Where we operate India (domestic market) and international territories including UK and Middle East through subsidiaries and brand licenses. |
Top products or what we offer Fitness equipment (Johnson, Horizon), sports shoes and apparel (Fila, Nassau), tennis gear, and beauty products via spas nationwide. |
Top brands Johnson Fitness Equipment - major player; Fila Sportswear and Nassau in India; Proline Fitness - pioneer in Indian fitness market. |
Raw materials needed - |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue primarily from product sales (cyclical), with some recurring lease and service income. |
Our industry position Strong in fitness equipment distribution, with reputable brand partnerships and steady garment export presence. |
Financial highlights FY2024-25 revenue approx. Rs. 173.76 crore, net profit Rs. 4.83 crore, EBITDA Rs. 6.84 crore, showing growth over prior year. |
Geographical revenue split Domestic revenue Rs. 117.47 crore; International revenue Rs. 386.19 crore (mainly UK and Middle East operations). |
Order book - |
Whats driving growth Increasing health awareness, fashion trends, and international brand distributions drive growth. |
Our future plans Continue expanding fitness and sports segments, improve exports and domestic market penetration, and enhance beauty therapy offerings. |
Our green promise - |
Our people and values Small dedicated workforce emphasizing corporate governance, diversity, and employee welfare policies. |
Key challenges ahead Brand performance volatility internationally (e.g., FILA), global market headwinds, and competitive retail landscape. |
Interesting facts Only ISO-certified and publicly listed company in India’s fitness equipment distribution sector. |
Risks and strategy Mitigate brand risks through cost controls, focus on loyal markets, and broaden product portfolio to reduce dependency. |
