| Education & Training Programme | Test preparation for MBA, Law, CUET, publishing, student mobility and admission consulting services. | Strong brand recognition, proprietary content, wide physical and digital network, institutional partnerships. | Students (B2C), educational institutions (B2B). | Digital test prep, publishing content monetization. | 18425 | 51 | Course fees, publishing sales, consulting fees, platform monetization. | Direct sales, subscription models, and service fees. | Digital education demand, new exam cycles, expansion into international education services. | Career Launcher, ETEN, GK Publications |
| MarTech | Experiential marketing, digital communications, event management, customized engagement programs. | Global presence, integrated service offerings, technology edge in digital marketing. | Corporates, educational institutions (B2B). | Customized engagement and metaverse transition services. | 14575 | 40 | Client contracts, project fees, retainer agreements. | Project-based billing, retainer models. | Increasing corporate marketing spends, digital transformation, international expansion. | Kestone, Kestone Utsav |
| DEX (Digital Exams) | Digital examination and assessment solutions across recruitment, certification, entrance exams. | Market leader with 20%+ market share, patented technology, PAN India network. | Regulators, government bodies, educational institutions (B2B). | Technology-driven exam delivery platforms. | 2809 | 8 | Service delivery fees, technology licensing. | Usage-based and contract-based revenues. | Rising demand for digital assessments, acquisition synergies. | DEXIT Global Ltd |
