| Theatrical Exhibition | Multiplex cinema operations with advanced screening technology, luxury recliners, Dolby 7.1 sound, and food & beverage services. | Strong brand presence, multi-location footprint, strategic partnerships for revenue-share multiplexes, and differentiated luxury offerings. | B2C-focused targeting urban and semi-urban moviegoers seeking quality entertainment experiences. | Premium seating zones (recliner clubs), food & beverage sales, and advertising revenue. | 21062 | 78 | Revenue from ticket sales, food & beverage, advertising, and premium service upsells on a mostly transactional basis. | Variable pricing based on showtimes, seat types, and premium services; includes dynamic ticket pricing and concessions. | Screen additions, premium offerings, rising ticket prices, and increasing footfalls in metro and emerging cities. | Cinemax, MovieMAX |
| Hospitality | Gaming and entertainment zones integrated with multiplex properties, offering additional family entertainment options. | Cross-leverage multiplex footfall, branded gaming experience, and strategic mall locations enhance customer stickiness. | B2C customers visiting cinemas seeking complementary entertainment services and families. | Gaming services and premium entertainment packages. | 5745 | 22 | Direct sales and service income from gaming zone patrons. | Pay-per-use and package offerings for gaming and recreational activities. | Expansion of gaming outlets within multiplexes and increasing consumer spending in leisure activities. | Giggles Gaming Zones |
