| Broking Services | Stock broking, demat services, wealth distribution, mutual fund and insurance broking | Pan-India presence, diversified product suite, technology-enabled services, strong brand recognition | Retail and institutional investors (B2C, B2B) | Proprietary technology platforms and wealth management advisory | 551 | 60 | Brokerage fees, commissions from mutual funds and insurance distribution | Transaction-based brokerage and commission fees | Rising retail investor base, digital adoption, branch expansion, IPO market growth | Choice Equity Broking, Investica, Choice Connect |
| Non Banking Financial Activities | MSME loans, solar financing, retail credit products | Strong credit evaluation systems, diversified liability profile, focus on underserved geographies | MSMEs, individuals in semi-urban and rural areas (B2C) | Retail loan products with streamlined underwriting and risk management | 114 | 12 | Interest income, loan processing fees | Floating and fixed interest rates with monthly repayments | Expanding MSME credit demand, financial inclusion initiatives, strategic acquisitions | Choice Finserv |
| Advisory Services | Government infrastructure advisory, investment banking, capital market consulting | Strong government relationships, technical expertise, diversified consultancy portfolio | Government bodies, infrastructure firms, corporations (B2G, B2B) | Time-based payment contracts and recurring advisory mandates | 250 | 28 | Consulting fees, transaction fees, retainer contracts | Project-based and retainer consulting fees | Robust government infrastructure spending, regulatory reforms, public-private partnerships | Choice Consultancy Services, Choice Capital Advisors |
