| Sanitaryware | Water closets, washbasins, electronic toilets, designer bathroom suites | Strong brand equity, large distribution network, advanced manufacturing and R&D capabilities | B2C primarily, including residential, commercial, architects, and developers | High-end luxury products like electronic toilets and designer suites | 1200 | 63 | Sales of finished products to dealers, retailers, and directly to consumers | Fixed pricing via dealers and retail showrooms | Urban housing demand, product innovation, water-saving tech, premiumization trend | CERA, Senator, CERA Luxe, Polipluz |
| Faucetware | Bathroom faucets, mixer taps, shower systems with modern designs | In-house advanced plating tech, zero liquid discharge for eco compliance, production scale | B2C with focus on new constructions and replacement markets | Premium faucets with robotic surface finishing for durability | 400 | 21 | Product sales through channels and brand stores | Fixed and premium pricing based on product category | Innovative designs, water-saving features, increased bathroom remodeling | CERA, Senator |
| Bathware | Bathtubs, wellness products including air-water massage tubs, vanity cabinets | Strong R&D, brand trust in luxury segment | Premium residential and hospitality sectors | Premium wellness bathtubs and electronic toilets | 150 | 8 | Sales via brand stores and dealer network | Premium fixed pricing | Rising luxury home demand, wellness trend | Senator, CERA Luxe |
| Tiles & Polymers | Vitrified tiles, kitchen sinks, seat covers, cisterns | JV partnerships, growing capacity, quality controls | B2B and retail channels | High-end vitrified tiles and polymer products | 150 | 8 | Contract manufacturing and sales through partners | Sales and licensing agreements | JV expansions, demand in urban and tier-2 cities | Anjani Tiles (formerly JV), Race Polymer Arts LLP |
