What we do Cera Sanitaryware Ltd manufactures and sells sanitaryware, faucets, bathware, and building products, focusing on eco-friendly and innovative bathroom solutions in India. |
Founded in 1,998 |
Market share A leading Indian sanitaryware brand with significant pan-India retail presence and over 44 years legacy, known for quality and innovation. |
Problem solved Provides modern, water-efficient, and stylish bathroom products addressing consumer needs for sustainable sanitation solutions. |
Top clients or who we serve Serves B2C customers via extensive dealer network, premium and mass markets including architects, developers, and retailers. |
Key management Vikram Somany (Founder and CMD), Deepshikha Khaitan (Joint Managing Director), Ramesh Baliga (Chief Business Officer), Vikas Kothari (CFO) |
Our journey and innovations Founded in 1998, expanded capacity steadily, introduced robotic glazing, 3D printing, water-saving technologies, and pioneered smart product launches like electronic toilets. |
Where we operate Primarily India with pan-India distribution and retail outlets, including company-owned experience centers. |
Top products or what we offer Sanitaryware (water closets, washbasins), faucets, bathware (bathtubs, wellness products), tiles, and polymer products under brands CERA, Senator, and CERA Luxe. |
Top brands CERA (mass-premium segment), Senator (luxury segment), CERA Luxe (high-end luxury), Polipluz (value segment for rural markets) |
Raw materials needed Ceramic clay, glaze materials, metals for faucets (zinc alloys), polymers for seats and cisterns, tiles raw materials. |
Raw materials supplier Not specified; focuses on indigenous development and alternate materials to reduce import dependency. |
Recurring vs cyclical contribution Revenue is largely recurring driven by continuous demand from residential and commercial construction and replacement markets. |
Our industry position Among top organized sanitaryware producers in India, strong brand recall, consistent growth in a mostly fragmented industry. |
Financial highlights FY25 Revenue Rs. 1915 crore, Profit after Tax Rs. 246 crore, EBITDA margin ~17.9%, zero debt, consistent dividends over 30 years. |
Geographical revenue split Mainly India-wide domestic sales with extensive dealer and retail presence; export details minimal. |
Order book - |
Whats driving growth Urbanization, rising disposable incomes, infrastructure growth, product innovation, brand expansion, and government sanitation initiatives like Swachh Bharat. |
Our future plans Expand premium segment, increase retail footprint with new showrooms, advance digital sales, continue R&D for smart products, and improve sustainability. |
Our green promise 10+ MW renewable energy generation, water recycling, rigorous ZLD systems, minimal emissions, and sustainability-linked product designs. |
Our people and values 2474 employees, focus on continuous training, safety culture, employee engagement, diversity, and ethical governance standards. |
Key challenges ahead Economic slowdowns, competitive pressure, raw material price volatility, regulatory compliance, and maintaining innovation leadership. |
Interesting facts First in India to adopt 3D printing and robotic glazing in sanitaryware; extensive ESG initiatives including oxygen park and electronic health tracking projects. |
Risks and strategy Mitigates economic, regulatory, and inflation risks through product diversification, cost control, innovation, and strong governance. |
