| Out-of-Home Advertising | Advertising services at airports, railway stations, metro platform screen doors, and city media formats like hoardings and wall wraps. | Exclusive advertising rights at key transport infrastructure in specific regions create strong entry barriers. | B2B focus serving advertisers targeting commuters and travelers in eastern and northeastern India. | Exclusive rights areas such as airports and railway stations offer highest margins. | 37 | 100 | Revenue from advertising contracts, exclusive rights licensing, and campaign-specific asset leasing. | Contract-based fees, likely mix of fixed and campaign-based pricing. | Expansion into metro advertising and increasing brand presence in transport hubs. | |
