| Consumer Electronics Retail | Trading and retail sale through stores of smartphones, tablets, smart watches, accessories, and smart TVs | Strong regional presence, diversified top-brand assortment, extensive store network, and customer-friendly payment options | Primarily B2C retail consumers in Andhra Pradesh seeking latest consumer electronics and gadgets | Accessories, smart watches, and warranty/finance products contribute higher margins | 326 | 100 | Revenue from direct sales through owned and leased stores with multiple payment options including credit and EMI | Direct sales with multiple payment methods including cash, EMI schemes, vouchers, and pay-on-delivery | Increasing demand for smartphones and smart gadgets, expanding store footprint, and flexible customer financing options | Apple iPhones, Samsung Galaxy, Xiaomi Redmi, Realme smartphones, Fitbit smart watches, Xiaomi Smart TVs |