What we do Cell Point (India) Ltd is a retail company selling smartphones, tablets, smart watches, accessories, and smart TVs across 75 stores in Andhra Pradesh. It offers major brands with flexible payment options. |
Founded in 2,013 |
Market share A prominent regional player in Andhra Pradesh with 75 stores, holding strong presence in smartphone and consumer electronics retail sector regionally. |
Problem solved Provides convenient access to latest electronic gadgets and consumer durables with multiple payment choices including EMI and pay on delivery. |
Top clients or who we serve Serves retail consumers buying smartphones, accessories, smart watches, and TVs mainly in Andhra Pradesh including Visakhapatnam, Vijayawada, and Rayalaseema. |
Key management - |
Our journey and innovations Founded from promoters’ mobile retail businesses since 2001; converted from private to public company in 2022 and successfully completed IPO in 2023. |
Where we operate Operates primarily in Andhra Pradesh, India with stores concentrated in Visakhapatnam, Vijayawada, coastal and Rayalaseema areas. |
Top products or what we offer Smartphones, tablets, smart watches, accessories, and smart TVs from top brands like Apple, Samsung, Xiaomi, OnePlus, and Realme. |
Top brands Apple iPhones, Samsung Galaxy, Xiaomi Redmi, Realme smartphones, Fitbit smart watches, Xiaomi Smart TVs - all leading brand choices in regional markets. |
Raw materials needed - |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue is mostly transactional and cyclical, dependent on consumer electronics buying cycles and new product launches. |
Our industry position Strong regional retailer in Andhra Pradesh, well positioned against competition with 75 store footprint and wide brand offering. |
Financial highlights FY 2024-25 revenue about Rs. 326 crore with net profit Rs. 2.26 crore, showing moderate profitability and stable scale. |
Geographical revenue split Entire revenue predominantly generated from Andhra Pradesh through physical retail stores. |
Order book - |
Whats driving growth Growth supported by increasing demand for smartphones, expanding store network, and introduction of EMI & flexible payment options. |
Our future plans Focus on store expansion, boosting sales network and enhancing customer financing options to capture growing consumer tech demand. |
Our green promise - |
Our people and values Committed to good governance, employee safety and diversity, with structured board and robust committee systems. |
Key challenges ahead Competition from online retailers and larger national chains; managing operational costs and margin pressures are key challenges. |
Interesting facts Promoters grew from small mobile retail shops in 2001 to publicly listed company with 75 stores within Andhra Pradesh. |
Risks and strategy Risk mitigation via strong risk management framework, diversification of product lines, and maintaining good governance and internal controls. |
