| Consumer Houseware | Household plastic ware, insulated ware, glassware, opalware, cleaning aids under Cello and Kleeno brands. | Strong brand recall, wide distribution, diversified portfolio, in-house manufacturing ensuring cost and quality control. | B2C consumers via retail networks pan-India; also exports select products internationally. | Premium insulated ware and branded kitchen products. | 1460 | 68 | Direct sales through distributors and retailers across general trade and modern trade channels. | Competitive pricing with product-tier segmentation; seasonal discounts and schemes via distributors. | Increasing demand for durable and premium household products, capacity expansion in glassware and opalware. | Cello |
| Writing Instruments and Stationery | Pens, markers, crayons, stationery products targeted at mass and premium segments. | Trusted brand in a growing stationery market, exclusive brand licensing, and strong market penetration. | B2C consumers including students, offices, educational institutions; export markets expanding. | Premium pen and marker segments. | 317 | 15 | Sales via wholesale distributors, retailers, online channels under Unomax brand. | Tiered pricing and volume rebates to distributors. | Innovative product launches, expanding education sector demand, growing exports. | Unomax |
| Moulded Furniture and Allied Products | Plastic furniture including chairs, stools, tables, crates and allied products. | In-house manufacturing, extensive distribution, and established brand equity. | B2C and B2B customers including households, offices, and hospitality sectors. | Premium furniture collections and allied products. | 367 | 17 | Direct sales through distribution and retail partners in consumer and commercial markets. | Competitive direct pricing with promotional sales cycles. | Urbanization, rising disposable incomes, demand for durable furniture and allied products. | Cello Moulded Furniture |
