| Entertainment and Communication | Smart and conventional TVs, mobile devices, sound bars with Android OS | Strong brand presence, exclusive Android OS integration, growing loyal customer base | B2C Indian consumers across urban and semi-urban markets | Smart TVs with Android OS, flagship mobile phones | 600 | 58 | Direct sales via retail, ecommerce, and exclusive brand stores | Competitive pricing with multi-channel distribution | Rising demand for smart TVs and affordable mobile devices | CELLECOR Smart TVs, Mobile Phones, Sound Systems |
| Peripherals | Wireless audio devices, wearable technology | Exclusive partnerships with manufacturers, innovative product design | Tech-savvy B2C consumers | Premium TWS earbuds and smartwatches | 275 | 27 | Product sales through offline and online channels | Tiered pricing spanning value to premium segments | Increased adoption of wireless audio and wearable technology | CELLECOR TWS Earbuds, Neckbands, Smartwatches |
| Modern Accessories | Mobile accessories and charging solutions | Wide product portfolio, strong distribution network | B2C and wholesale buyers | Fast chargers and branded power banks | 150 | 15 | Sales to retail customers and distribution partners | Volume-driven, competitive low-price strategy | Growing smartphone penetration and accessory demand | CELLECOR Power Banks, Data Cables, Chargers |
