| Non-Banking Financial Company (NBFC) | Vehicle loans (two and four wheelers), SME business loans, personal loans, microfinance loans, insurance services. | Deep regional outreach, strong customer relationships, selective underwriting, and licensing as a regulated NBFC by RBI. | Retail individual customers, rural and semi-urban small business owners; B2C focused with some B2B SME clients. | Two-wheeler and used vehicle financing demonstrate higher returns with manageable credit risk. | 26 | 100 | Interest from loans, fees from financing services, and insurance commissions. | Interest-based lending with competitive rates; some products offered via co-lending with banks. | Expanding rural vehicle credit demand, government co-lending support, digital initiatives, and regulatory backing for NBFCs. | Ceejay Finance vehicle loans, SME loans, personal loans, microfinance segments |
