What we do Butterfly Gandhimathi Appliances Limited manufactures and markets a broad range of domestic kitchen appliances like LPG stoves, mixer grinders, pressure cookers, and air coolers in India and internationally. |
Founded in 1,986 |
Market share One of India's largest and most trusted kitchen appliance companies with strong domestic presence and exports to UK, Canada, Australia, Japan, Middle East, and East Asia. |
Problem solved Provides durable, innovative, and quality domestic kitchen appliances to simplify everyday cooking and household needs for consumers. |
Top clients or who we serve B2C consumers across India and key export markets; serves households requiring diverse kitchen appliance solutions. |
Key management - |
Our journey and innovations Started in 1986 as a trading business; pioneer integrated manufacturer; launched premium products like Magnum Air Fryer and TWG Celestra wet grinder. |
Where we operate India with exports to UK, Canada, Australia, Japan, Middle East, and East Asian countries. |
Top products or what we offer Flagship Butterfly brand includes LPG stoves, mixer grinders, wet grinders, pressure cookers, flasks, chimneys, geysers, air coolers, and air fryers. |
Top brands Butterfly — iconic legacy brand, market leader in kitchen appliances, strong domestic and international presence, known for innovation and quality. |
Raw materials needed Stainless steel, aluminum, plastics, electronic components, and other raw materials for manufacturing kitchen appliances. |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue mainly recurring from consistent consumer demand with some seasonality in kitchen appliance purchases. |
Our industry position Among the largest kitchen appliance manufacturers in India with strong quality and innovation reputation, sustained market leadership. |
Financial highlights FY 2024-25 revenue Rs 864.5 Cr, net profit Rs 32.53 Cr; EBITDA growth indicating improved operational performance despite challenging environment. |
Geographical revenue split Approx 97% revenue from India, 3% from international markets including UK, Canada, Australia, Japan, Middle East, and East Asia. |
Order book - |
Whats driving growth Premiumisation of products, digital penetration, product innovation, and expanding customer base in domestic and export markets. |
Our future plans Focus on high-potential product segments, cost optimization, digital expansion, and new product launches like the Quadro Jumbo Plus stove. |
Our green promise Undertakes sustainability initiatives as detailed in Business Responsibility and Sustainability Report. |
Our people and values Committed to integrity, diversity, and a healthy workplace; zero tolerance for unethical conduct; fosters innovation and accountability. |
Key challenges ahead Economic inflation, competitive pressure, maintaining supply chain efficiency, and evolving consumer preferences. |
Interesting facts First Indian kitchen appliance company to pioneer integrated manufacturing; acquired product divisions and expanded premium product range recently. |
Risks and strategy Mitigates regulatory, market, and operational risks via strong governance, risk management framework, and diversified product portfolio. |
