| Television Content Production | Hindi GEC daily soaps, reality, drama shows | Strong broadcaster relationships and creative talent pool | B2B; major Indian TV networks | Popular daily soaps and reality shows | | | Commissioned production contracts with broadcasters | Project-based fixed fees | Demand for regional and Hindi content on linear TV | Fear Files, Naamkarann, Udaan |
| OTT and Digital Content | Premium scripted and unscripted digital series | Creator-led studios with IP ownership and AI-enhanced workflows | B2B; OTT platforms like Netflix, Voot, Disney+ Hotstar | Owned IP with multi-window monetization | | | Production commissions plus backend participation from IP | Fixed contracts plus co-ownership royalties | Rising OTT subscriptions and original content demand | Class (Netflix), Asur (Madlabs Alpha studio) |
| Regional Language Content | Scripted and non-scripted local language shows | Multi-studio network with regional market expertise | B2B; regional broadcasters and OTT platforms | Popular regional drama series | | | Commissioned projects and co-created IP sales | Project fees and royalties | Growing regional OTT/digital audiences | Shows in Marathi, Tamil, Bengali, Gujarati |
| IP Syndication and Monetization | Content syndication, licenses, YouTube monetization, brand integrations | Global distribution network and diversified monetization | B2B and B2C globally | Owned IP monetization via multi-format extensions | | | Recurring revenue from syndication, ad revenues and licensing | Royalties, ads, subscription shares | Expanding digital platforms and FAST channels | Digital channels and FAST content |
