| Hospitality | Hotel accommodations, fine dining, MICE (Meetings, Incentives, Conferences, Exhibitions) venues, spas, and leisure facilities. | Strong brand affiliations, prime locations, parent group support, operational expertise, and limited competition supply in core markets. | Primarily B2C leisure and business travelers, B2B corporates for events, and tourism sectors in metropolitan and leisure locations. | Upscale and luxury hotel operations, F&B outlets, and MICE facilities exhibit higher profit margins. | 468 | 100 | Room bookings, F&B sales, event hosting fees, and hotel management services. | Room rates based on market segment with seasonal and event-driven variations; F&B and venue rentals priced competitively. | Increasing domestic travel demand, limited new hotel supply, expanding portfolio with luxury and upscale properties, and operational efficiencies. | Grand Mercure, Holiday Inn, Four Points by Sheraton, ibis Styles |