| Retail - Exclusive Brand Outlets (EBOs) | Sells licensed footwear and athleisure apparel through company-operated stores. | Operating COCO model allows full control over brand experience and customer service enhancing loyalty. | B2C - Lifestyle and footwear consumers in Northern India's urban centers. | Exclusive distribution deals and D2C online sales provide higher margins. | 127 | 100 | Revenue from direct retail sales of branded products in owned stores. | Fixed retail pricing; sales through physical stores and online D2C channel. | Increasing store count, brand partnerships expansion, and e-commerce platform introduction. | New Balance, Brand 1 |
| Multi-Brand Outlets (MBOs) | Multi-brand footwear and apparel retail stores. | Curated store experience and multi-brand presence in key northern cities. | B2C urban consumers seeking variety in footwear and apparel. | Curated brand mix targeting premium segments. | | | Sales from multi-brand merchandise in physical retail stores. | Retail sales with competitive pricing strategies. | Leveraging brand relationships to offer varied product lines in growing urban markets. | Sneakrz |
