| Entertainment Production | Production of movies, TV serials, and soap operas for broadcast and OTT platform consumption; consultancy services. | Legacy brand recognition and industry expertise in Bollywood storytelling. | B2B with broadcasters and digital platforms, B2C through released content viewership. | Content licensing and consultancy yield higher margins. | 0 | 100 | Earns through project contracts, content licensing, and consultancy fees. | Project-based revenue and consulting fees model. | Increasing demand for regional and digital content; OTT platform expansion. | |
