| Retail Jewellery Sales | Fine jewellery including occasion, wedding, and daily-wear designs sold via online and offline channels. | Strong brand equity, proprietary technology, in-house manufacturing, extensive store network, and high repeat purchase rates. | B2C targeting urban and tier 2-3 city consumers aged 25-45 seeking modern jewellery designs. | Digitally influenced sales and higher-margin non-wedding jewellery categories. | 1770 | 100 | Direct sales from website, mobile apps, and physical stores, including exclusive brand outlets. | Fixed retail pricing supported by digital-first marketing and own manufacturing control. | Omnichannel expansion, digital marketing, design innovation, increasing customer lifetime value. | Bluestone |
