What we do Bluestone Jewellery & Lifestyle Ltd designs, manufactures, and sells fine jewellery through a digital-first omnichannel presence including online platforms and 323 retail stores across India. |
Founded in 2,011 |
Market share Second largest digital-first omnichannel jewellery brand in India with 28-32% market share among omnichannel players in FY25. |
Problem solved Provides modern, uniquely designed, affordable jewellery for 25-45-year-olds seeking style, convenience, and a seamless online and offline shopping experience. |
Top clients or who we serve Consumers aged 25-45 valuing design-led jewellery; B2C focus across urban and tier 2-3 cities in India. |
Key management Chairman & MD Gaurav Singh Kushwaha (IIT Delhi), COO Sudeep Nagar (IIM Ahmedabad), CFO Rumit Dugar (S.P. Jain). |
Our journey and innovations Founded in 2011, pioneering tech-driven jewellery shopping with in-house design and manufacturing; launched first retail store in 2018; expanded to 323 stores by 2025. |
Where we operate Pan-India presence with 323 stores in 117 cities and servicing 12,600 PIN codes. |
Top products or what we offer A diverse portfolio of over 7,400 unique jewellery designs for men, women, and couples across occasion, daily wear, and wedding segments. |
Top brands Bluestone—the flagship digital-first omnichannel jewellery brand with industry-leading design-to-store turnaround and high repeat customer rates. |
Raw materials needed Gold, silver, platinum, precious stones, and other metals for fine jewellery manufacturing. |
Raw materials supplier Supplies sourced from various certified vendors aligned with quality and sustainability standards. |
Recurring vs cyclical contribution Revenue is largely recurring driven by repeat purchases, supported by cyclical demand in occasion and wedding segments. |
Our industry position Among top 3 in Indian jewellery retail; fastest growing with 51.4% revenue CAGR FY23-FY25 and strong digital engagement. |
Financial highlights FY25 revenue Rs. 1770 Cr; Q3 FY26 revenue Rs. 747.9 Cr with 25.5% adjusted EBITDA margin; positive cash profit of Rs. 122.5 Cr in Q3 FY26. |
Geographical revenue split 100% revenue from Indian market with major contributions from North (39.5%), South (24.3%), West (22.1%), and East (14.1%). |
Order book - |
Whats driving growth Strong omnichannel strategy, digital-first marketing, design innovation, in-house manufacturing, retail expansion, and increasing repeat customer base. |
Our future plans Expand retail footprint beyond 323 stores, invest in manufacturing capabilities, enhance digital platforms and customer engagement tools. |
Our green promise - |
Our people and values Professional management team with diverse global experience fostering innovation, technology leadership, and customer centricity. |
Key challenges ahead Managing supply chain agility, maintaining competitive pricing, ensuring quality, and navigating economic fluctuations. |
Interesting facts Fastest manufacturing-to-shelf turnaround among peers with over 75% production in-house; pioneered 3D rendering and video calling in jewellery retail. |
Risks and strategy Mitigating market risks via omnichannel presence, vertical integration, tech adoption, and strong brand differentiation. |
