| Roofing solutions | Fiber cement roofing sheets and panels offering durability and thermal insulation. | Strong brand recognition, extensive sales network, technological innovations in roofing. | Homeowners, builders, construction companies (B2B and B2C). | Premium and specialty roofing panels like Ultracool roofs. | 1130 | 31 | Sales of roofing materials through retail and wholesale channels. | Direct sales with competitive pricing. | Preference for eco-friendly roofs, market leadership, capacity expansions. | Charminar fiber cement roofs, Charminar Ultracool Roofs |
| Building solutions | AAC blocks, lightweight panels, fiber cement boards for walls and partitions. | Manufacturing scale, technical expertise, sustainable product certifications. | Builders, contractors, real estate developers (B2B). | Premium AAC blocks and customized panels. | 539 | 14 | Sales to construction industry and infrastructure projects. | Direct project sales and channel distribution. | Urban infrastructure growth, demand for lightweight construction materials. | BirlaNu Aerocon Blocks and Panels |
| Polymer solutions | CPVC, UPVC pipes and fittings for water and plumbing applications. | Technical collaborations, strong distribution, wide product range. | Plumbers, builders, retailers, homeowners (B2B and B2C). | Specialty polymer fittings and premium pipes. | 714 | 20 | Product sales through distributors and retailers. | Direct and channel sales, mixed pricing strategies. | Acquisition of Crestia, Eastern India market expansion. | BirlaNu Leakproof Pipes, Crestia Pipes & Fittings |
| Flooring solutions | Engineered wood, laminates, vinyl flooring for residential and commercial use. | Strong brand Parador, international expertise, design leadership. | Architects, designers, high-end residential and commercial clients (B2B). | High-end designer floors and modular wood panels. | 1226 | 34 | Product sales through dealer networks and interior designers. | Direct and dealer sales, premium pricing. | Global presence, design innovation, growing demand for premium floors. | Parador engineered wood and laminate flooring |
| Others | Construction chemicals, putties, and specialty coatings via Clean Coats acquisition. | R&D capabilities, large product portfolio, niche market presence. | Construction industry, specialty chemical users (B2B). | Specialty chemical products with R&D differentiation. | 6 | 1 | Product sales to builders and contractors. | Direct sales and project-based contracts. | Portfolio expansion through acquisition, innovation in coatings. | |
