| Retail and Wholesale Distribution | Smartphones, tablets, mobile accessories, data cards, televisions, air conditioners, washing machines, microwaves | Strong regional brand presence, exclusive agreements with leading brands, robust supply chain, and deep local market understanding | Primarily retail consumers (B2C) in South Gujarat and Maharashtra; expanding reach in semi-urban markets | Mobile handsets and exclusive brand outlets | 444 | 100 | Sales of products through owned multi-brand outlets and exclusive brand outlets | Competitive pricing with multiple finance and loyalty programs; direct sales through owned stores | Geographical expansion, widening product portfolio, customer loyalty programs, and technology-enabled inventory management | Apple iPhone, Samsung, Oppo, Vivo, Honor, Jio, Realme, Redmi, Nokia, Whirlpool, Panasonic, Akai, Voltas |
