| Decorative Paints | Interior and exterior wall paints, emulsions, waterproofing, putty, and primers. | Wide dealer network of 59,000+, strong brand equity, digital tools, and high customer loyalty. | Homeowners, real estate developers, contractors, retailers primarily B2C with some B2B for projects. | Premium and waterproofing segments with technological differentiation. | 8700 | 75 | Product sales through dealer network and direct contractors to end consumers (B2C) and retail channels. | Tiered pricing with premium and economy product lines; volume discounts and loyalty incentives. | Urbanization, repainting cycles, premiumization, digitization, infrastructure and housing schemes. | Easy Clean, WeatherCoat, Berger HomeShield |
| Industrial & Protective Coatings | Protective coatings for infrastructure, automotive coatings, powder coatings, and industrial finishing products. | Technology licensing agreements, JV partnerships, strong R&D, and turnkey project expertise. | Industrial clients in oil, power, automotive, railways, defense, infrastructure sectors (B2B focus). | Automotive coatings joint venture and specialized protective coatings for niche industrial applications. | 2000 | 17 | Sales, licensing, joint ventures with Nippon Paint and Becker Industrial, B2B contracts with industries. | Contract-based, volume pricing, specialized formulations with longer-term supply agreements. | Infrastructure projects, automotive production, demand for durable, eco-friendly industrial coatings. | Protecton, Berger Nippon Paints Automotive Coatings |
| Construction Chemicals & Others | Construction chemicals, waterproofing products, adhesives, sealants, flooring compounds. | Strong brand, technical know-how, wide manufacturing footprint, and synergy with paint products. | Real estate developers, contractors, builders, and infrastructure projects (B2B and B2C). | Innovative and easy to apply waterproofing and sealant products. | 844 | 8 | Dedicated product sales through subsidiaries like STP, leveraging complementary products for construction vertical. | Product sales with service and advisory support; bundled offerings with paints. | Infrastructure development, government housing schemes, urbanization, and waterproofing needs. | Berger HomeShield, STP Chemicals |
