| Digital Marketing Segment | Programmatic ad buying/selling, omni-channel campaign management, AI-driven optimization and analytics services globally. | Proprietary ad tech platform enabling real-time optimization; global reach; strong agency and publisher relationships creating high switching costs. | B2B clients including direct advertisers, agencies, and publishers across diverse industries. | Programmatic advertising and AI-driven campaign optimization platforms. | 473312 | 92 | Revenue mainly from media margins, performance-based execution fees, and platform subscriptions. | Primarily performance and volume-based pricing including CPM, CPC, CPA models with service fees. | Increasing digital ad budgets, mobile and video consumption, demand for ROI measurement, and global client adoption. | Compass Platform, OMS AdCenter, Facebook Marketing Platform, Mobile Ad Server |
| Software Development Segment | Information technology implementations, ERP solutions, Microsoft and open source system development mainly supporting internal and client needs. | Technical expertise in ERP and open source systems, strong client customization capabilities. | Primarily B2B clients requiring tailored IT solutions and enterprise software implementations. | Custom ERP and software development services. | 41355 | 8 | Project-based IT services, software development contracts, and outsourcing revenues. | Fixed project fees and time & material contracts. | Demand for IT solutions supporting digital marketing infrastructure and enterprise automation. | |
