| Television | Production of Hindi and regional language TV serials across major channels | Strong brand name, long-standing relationships with broadcasters, experienced creative teams | B2B - TV broadcasters; B2C - viewers | Prime-time serials | 231 | 51 | Content licensing, advertising revenue, and syndication deals | Per episode or series licensing fees | Sustained demand for TV serials and new show launches | Naagin, Kumkum Bhagya, Pavitra Rishta |
| Films | Film production, distribution, and co-productions | Established IPs, strong industry network, de-risked business model | B2C primarily, plus B2B distribution partners | Pre-sold digital and satellite rights | 177 | 39 | Box office collections, satellite rights, digital rights, licensing | Project-based revenue from sales and distribution rights | Blockbuster films and sequels with pre-sales reducing risk | Dream Girl 2, Freddy, Goodbye |
| Digital | Subscription video-on-demand, advertiser-funded digital content, digital films | Exclusive original content library, digital platform ownership, partnerships with major OTTs | B2C subscribers, B2B OTT platforms | Subscription services | 53 | 11 | Subscription fees, advertising revenue, B2B content production | Subscription-based, ad-supported, licensing | Growing OTT consumption, strategic collaborations (Netflix), digital innovation | ALT Digital, Kutting OTT platform, AstroVani app |
