| Fertilizer | Single Super Phosphate (powder & granulated), Zinc Sulphate (21%), NPK Granulated and Mixed Fertilizers | Strong regional brand presence, diversified product portfolio, and regulatory compliant manufacturing | B2B and B2C including agricultural retailers, cooperatives, and farmers | NPK Granulated fertilizers and fortified SSP with micronutrients | 98 | 78 | Product sales to distributors, cooperatives, wholesalers, and retailers | Direct sales with trade and volume-based pricing | Government focus on soil health, increasing fertilizer demand, and launch of fortified products | RATNAM, BPPL |
| Weigh Bridge | Weighing and logistics services related to fertilizer operations | Close integration with core fertilizer business ensuring steady internal demand | B2B primarily servicing internal and external logistics clients | Weighing and logistics operations with low overhead | 28 | 22 | Service fees from logistics and weighing operations | Fee-for-service | Growing fertilizer volumes and demand for accurate logistics handling | |
