| Consumer Durables | Kitchen appliances, domestic appliances, fans, water heaters, mixer grinders | Strong brand recognition, extensive distribution network, product innovation, and established consumer trust | B2C customers nationwide across urban and rural India | Premium kitchen appliances and star-rated energy efficient fans | 3805 | 79 | Product sales through retail and distributor channels | Fixed retail pricing with promotional discounts and seasonal offers | New product launches, expanding retail footprint, growing demand for energy efficient appliances | Bajaj Mixers, Morphy Richards Appliances, Bajaj Fans |
| Lighting | LED bulbs, panel lights, professional lighting systems, high masts, street lighting turnkey projects | Technical expertise in EPC, manufacturing capabilities, and comprehensive service offerings | B2B (infrastructure, municipal bodies) and B2C markets | LED professional lighting and architectural illumination projects | 1023 | 21 | Product sales and EPC project contracts for lighting solutions | Direct sales, project-based EPC contracts, and recurring service revenues | Government push for LED adoption, infrastructure development, urban lighting projects | Bajaj LED Lighting, Bajaj Luminaires, Bajaj Illumination EPC |
