| Hair Care | Light hair oils, Ayurvedic and value-added hair oil variants, hair serums, and hair nourishment kits. | Strong brand loyalty, extensive distribution network, traditional and digital marketing expertise. | B2C focused on urban and rural consumers across India and overseas markets. | Premium and value-added oils, especially digital-first and Ayurvedic formulations. | 700 | 72 | Sales through retail outlets, distributors, modern trade, and e-commerce platforms. | Tiered pricing including sachets, value packs, and premium formulations. | Category growth driven by urbanization, digital campaigns, rural penetration, and new product launches. | Bajaj Almond Drops Hair Oil, Bajaj Brahmi Amla Hair Oil, Bajaj Coco Jasmine Hair Oil |
| Skin Care | Anti-marks and anti-blemish skincare products with natural Ayurvedic ingredients. | Proprietary Ayurveda-based formulations, market leadership in anti-mark cream category. | Primarily B2C targeting consumers seeking Ayurvedic skincare solutions. | Creams and facewash products with strong brand equity. | 150 | 15 | Retail sales via general trade, modern trade, and chemist channels. | Premium and mass-market pricing depending on product category and packaging. | Growth fueled by health-conscious consumers and brand investments in marketing and pharma channel expansion. | Nomarks face wash, facial cream, soap |
| Oral Care & Others | Oral care powders and personal care soaps and lotions. | Strong brand heritage and natural ingredient focus. | B2C consumers needing traditional and herbal oral and personal hygiene products. | Skincare soaps with specialty ingredients like almond oil and Vitamin E. | 120 | 13 | Retail sales mostly within India through distributors and retail outlets. | Affordable pricing targeting mass market with sachets and packs. | Brand extension strategies and complementary personal care product launches. | Bajaj Black Tooth Powder, Almond Drops Moisturising Soap |
