What we do B.A.G. Convergence Ltd operates in digital media, delivering news and entertainment content across web, mobile, and social platforms, including popular YouTube channels and websites. |
Founded in 2,007 |
Market share Leading presence in digital news and entertainment with strong following on YouTube and Facebook, notable industry digital media player in India. |
Problem solved Provides accessible, mobile-friendly news and entertainment content bridging traditional and digital media for diverse audiences. |
Top clients or who we serve Serves digital content consumers, government agencies, and brands via B2C and B2B digital advertising and content distribution. |
Key management Anuradha Prasad Shukla (Chairperson) a key leader steering digital growth. |
Our journey and innovations Started in 2007 with news24online.com, expanded into Hindi, Bollywood news, and digital video via YouTube channels launched in 2014 and later expansions. |
Where we operate Primarily India-based operations with digital reach nationwide across multiple platforms. |
Top products or what we offer News24 and News24Sports YouTube channels, news24online.com website, mobile apps News24 and E24 for personalized content. |
Top brands News24: #1 on Facebook with 18M+ followers, News24Sports: 3.58M YouTube subscribers, strong digital engagement and high viewership. |
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Raw materials supplier - |
Recurring vs cyclical contribution Revenue mainly from recurring digital advertising and content monetization with growing brand partnerships. |
Our industry position Considered a leading digital news and entertainment media company in India with strong social media footprint. |
Financial highlights FY2023-24 revenue approximately Rs. 35.6 crore with a net profit around Rs. 9.4 crore, reflecting solid profitability growth. |
Geographical revenue split Revenue predominantly from Indian market across digital platforms. |
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Whats driving growth Increasing digital content consumption, mobile internet penetration, and video platform expansions driving growth. |
Our future plans Focus on enhancing digital presence, expanding premium content and mobile platform engagement post-IPO fundraising. |
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Our people and values Committed to inclusive growth, employee dedication with emphasis on social responsibility and sustainability. |
Key challenges ahead Competition in digital media and maintaining audience engagement amid evolving platforms. |
Interesting facts Achieved 2.3 billion YouTube views, top Facebook news publisher with 206 million reach, and timely shift to mobile-first indexing. |
Risks and strategy Adapting to fast-changing digital trends and monetization models with continued innovation and audience diversification. |
