| Consumer Electronics Retail | Retail sale of consumer electronics and durables across owned multi-brand stores. | Strong OEM partnerships enabling direct procurement, extensive regional presence, recognized brand, and superior after-sales service. | Primarily B2C retail consumers in Bihar, Jharkhand, and Uttar Pradesh regions. | Extended warranty and after-sales services offer higher margins compared to product sales. | 2260 | 100 | Revenue earned through direct product sales, extended warranty services, and customer loyalty programs. | Competitive pricing with frequent promotional discounts and loyalty benefits; cash-and-carry model. | State-level economic growth, GST tax rationalization, expanding footprint, and increased consumer credit availability. | Mobile Phones, Televisions, Refrigerators, Air Conditioners, Washing Machines, Kitchen Appliances |