| Software as a Service (SaaS) | PropTech software products including sales CRM, brokerage tools, and analytics platforms. | Exclusive real estate CRM technology integrated with sales and marketing workflows. | B2B focus on real estate developers, brokers and enterprises. | Software subscriptions and SaaS services. | 22 | 15 | Subscription licenses and software services revenue. | SaaS subscriptions with tiered enterprise licensing. | Growing digital transformation in real estate sales and marketing efforts. | Sell.do |
| Real Estate as a Service (RaaS) | Rental property management, co-living solutions, real estate investment platforms, and asset management services. | Large controlled inventory, strong tenant-owner stickiness, and tech-enabled end-to-end property management. | B2C tenants, landlords, real estate investors, and B2B property owners. | Recurring rental commissions from managed properties and investment platform fees. | 105 | 70 | Rental commissions, management fees, and investment platform revenues. | Performance-based commissions, recurring rental fees, and transaction-based charges. | Housing demand growth, urbanization, long-term rental trends, and digitization of tenancy processes. | Nestaway, HelloWorld, Aurum WiseX |
| Others - Capital and Distribution | Real estate data analytics, sales automation, digital lending platforms, and SM REIT asset management. | Integrated data analytics with digital sales and investment ecosystems, and SEBI-registered SM REIT operations. | B2B real estate developers, investors, and channel partners. | Proprietary analytics and advisory services. | 25 | 15 | Consulting fees, platform usage fees, and investment income. | Project-based fees and recurring platform subscriptions. | Increasing demand for data-led sales, financing innovations, and institutional capital investments in real estate. | Aurum Analytica |
