What we do Add-Shop E-Retail Ltd markets and distributes ayurvedic, food supplements, agricultural, animal feed, and personal care products, focusing on organic and sustainable offerings under its own brand. |
Founded in 2,013 |
Market share Operates 500+ outlets with 50,000 associates, focusing on India’s growing agri and herbal product markets. |
Problem solved Bridges nutrition gaps using Ayurveda and organic products, aiding farmers and livestock owners with sustainable solutions. |
Top clients or who we serve Serves farmers, livestock owners, and health-conscious consumers via direct selling and retail outlets (B2C and B2B segments). |
Key management Dineshbhai Bhanushankar Pandya (Chairman & Managing Director), Jayshree Dineshbhai Pandya (Director). |
Our journey and innovations Founded in 2013; went public in 2018; expanded product range; launched 100% biodegradable sanitary napkins. |
Where we operate Predominantly India with widespread outlets and distribution networks. |
Top products or what we offer Ayurvedic medicines, organic fertilizers, herbal cosmetics, organic cattle feed, and biodegradable health products. |
Top brands Add-Shop Promotions - known for organic and herbal product lines with pan-India reach. |
Raw materials needed Organic herbs, natural ingredients for ayurveda, organic agricultural inputs. |
Raw materials supplier Not specified in disclosures. |
Recurring vs cyclical contribution Revenue largely recurring via direct sales and associate-driven distribution. |
Our industry position Emerging player in organic agri inputs and ayurvedic product markets with strong direct selling network. |
Financial highlights Revenue Rs.155.13 Cr, Net Profit Rs.3.32 Cr for FY 2024-25; modest growth with focus on expanding direct sales. |
Geographical revenue split - |
Order book - |
Whats driving growth Increased agricultural investments, government support for organic farming, and rising ayurveda demand. |
Our future plans Expand product offerings, increase outlets, and strengthen associate network to capture growing agri and wellness markets. |
Our green promise Focus on 100% biodegradable products and promotion of organic agriculture. |
Our people and values Over 50,000 associates with a culture promoting ethical direct selling and sustainable agriculture. |
Key challenges ahead Regulatory scrutiny, competitive pressures, and scaling distribution efficiently. |
Interesting facts First to launch 100% biodegradable sanitary napkins among its product categories in India. |
Risks and strategy Mitigating regulatory risks through compliance; focus on product innovation and wider market presence. |
