| Decorative Paints | Interior and exterior decorative paints, emulsions, primers, and protective coatings. | Strong brand equity, extensive distribution network, technology-led innovation, and consumer loyalty. | B2C homeowners, retailers, professional painters, contractors across India and overseas markets. | Premium decorative paints portfolio and branded emulsions. | 28350 | 93 | Product sales via retail and direct distribution channels to consumers and contractors. | Volume sales with premium product-tier pricing and seasonal discount strategies. | Innovation in products, color consultancy, urban and rural housing growth, and expansion in service offerings. | Royale Glitz, Apex Dust Proof, Tractor Emulsion |
| Home Improvement | Modular kitchens, bath fittings, decor accessories, uPVC windows and doors. | Integrated product ecosystem with strong brand associations and pan-India service network. | B2C homeowners and real estate developers seeking integrated home solutions. | Modular kitchen and premium bath fittings segments. | 758 | 3 | Product sales through stores and direct channels, alongside design and installation services. | Product sales supplemented by design consultancy and installation service fees. | Growing demand for integrated home decor, urbanization, and brand alliances. | Sleek Kitchens, Ess Ess Bath, White Teak Lighting, Weatherseal Windows |
| International Operations | Decorative and industrial paints across Asia, Middle East, Africa, and South Pacific regions. | Local partnerships, regional manufacturing facilities, and strong brand presence. | B2B and B2C clients across multiple international markets adapting to regional needs. | Selective premium products and industrial coatings divisions. | 2895 | 9 | Sales through subsidiaries and joint ventures including local manufacturing and distribution. | Market-driven pricing tailored to local economic and channel conditions. | Market expansion, acquisitions, localization of offerings, and operational efficiencies. | Berger, Taubmans, Kadisco |
