| Residential Real Estate Development | Design, development, sales, and handover of premium, senior living, and kid centric residential apartments and complexes. | End-to-end in-house construction and sales, strong brand in senior living, customer referrals, strategic land holdings, and efficient project execution. | Primarily B2C targeting homebuyers seeking quality residential and senior living homes in India’s emerging urban hubs. | Senior living projects and premium homes have higher margins due to value-added offerings. | 52872 | 100 | Sales of residential units, advance bookings, handovers, and after-sales services. | Fixed pricing with occasional tiered pricing on premium units; pre-booking advances included. | Higher realizations, expanding project pipeline, growing demand in senior living and premium homes, and strong brand reputation. | Ashiana Tarang, Ashiana Advik, Ashiana Shubham, Ashiana Anmol, Ashiana Amarah, Ashiana Ekansh |
