| Consumer Electronics | Manufacture and sale of LED TVs, smart TVs, large screen TVs and interactive flat panels | Strong regional brand presence, OEM manufacturing licenses, expanding production capacity, product innovation | B2B OEM clients and B2C retail consumers mainly in Central and Southern India | Smart and large screen TV segments | 40 | 61 | Revenue through direct sales to distributors, OEM contracts, and branded product sales | Cost-effective pricing with OEM scale advantages and competitive retail pricing | Innovation in smart TVs, GST reduction on large TVs, growing demand for interactive panels and 4K TVs | Starshine LED Smart Televisions, Crown TVs (OEM), Starshine 4K and Google TVs |
| Home Appliances and Electrical Fans | Manufacture and sales of electrical fans, air coolers, washing machines and kitchen appliances | Backward integration for components, regional distribution network, diversified product portfolio | B2C retail consumers and small business buyers in target regions | Solar BLDC Fans and premium electrical appliances | 25 | 39 | Product sales through dealer network and distributors across multiple Indian states | Competitive pricing to penetrate emerging markets | Expansion into new product categories, government contracts, growing rural and semi-urban demand | Starshine Ceiling Fans, Solar BLDC Fans with remote control, Washing Machines, Mixer Grinders, Air Coolers |
